😳 Have a look at these 2 ads from Slaters!
🚀 Fascinating case study in distinctive brand assets from Slater and Gordon Lawyers.
For weeks, they’ve been running static ads featuring confronting post-accident facial images, a bold move in the notoriously vanilla world of compensation law marketing.
But here’s where it gets interesting…
Those static images? Actually stills from a brilliant 30-second narrative campaign that’s now been released. The agency Akkomplice has executed a masterful two-phase approach.
💡 Why does this matter?
In a category where every firm leans on “experience,” “understanding,” and “fighting for you,” Slater & Gordon have leaned in on narrative marketing ( aka StoryBrand of which I’m a Certified Coach)
This is textbook, Professor Byron Sharp: build mental availability with assets that make your brand easier to notice, remember, and buy.
Twelve months since production, but good strategic thinking has a long shelf life. If I was them, I’d keep running these 2 until the cows come home! 👏