For nearly two decades, Practice Proof has been growing law firms through comprehensive marketing and technology. We’re behind some of Australia’s fastest growing legal practices, and also work internationally.
Systematic & Consistent
Excellent service! Systematic and consistent. Dan and his team have worked with us for close to a decade, taking us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Practice Proof.
Let’s be brutally honest about law firm marketing in 2024. Most firms are:
- Wasting money on random tactical marketing
- Juggling multiple agencies who don’t understand legal
- Measuring vanity metrics instead of real growth
- Getting generic solutions instead of law firm-specific strategies
After 16 years transforming law firms, here’s what makes us different:
Legal DNA, Not Marketing Fluff
We understand law firms because we come from law. Not another marketing agency learning legal on your money.
Think about it: would you hire a marketer to handle your legal work? So why hire a generic marketing agency to handle your law firm’s growth?
The Strategy-First Approach
Most agencies jump straight to tactics because it’s easier to sell websites than strategy. We won’t touch your marketing until we’ve:
- Diagnosed your market position
- Identified your actual target market
- Built a clear strategic roadmap
- Established measurable objectives
Because random tactics without strategy is like practicing law without reading the brief.
Built Specifically for Law Firms
After years of watching law firms struggle with generic marketing tools, we built our own:
- Lead tracking designed for legal client acquisition
- ROI measurement that matters to law firms
- Client relationship management built for legal
- Marketing automation that understands legal compliance
No generic solutions, no compromises – just tools that actually work for law firms.
The 75/25 Rule
We follow the proven rule for sustainable growth:
- 75% long-term brand building
- 25% short-term activation
Because building a strong law firm brand takes time, but you also need results now.
Real Results, Not Marketing Waffle
We measure everything against real business outcomes:
- Client acquisition costs
- Conversion rates
- Revenue growth
- Market share gains
No vanity metrics, no digital buzzwords – just clear evidence that your marketing investment is working.
Most firms are making the same fundamental mistakes we’ve seen for 16 years:
- Confusing Activity with Results
- Running social media campaigns without measuring conversion
- Creating content that no one reads
- Building websites that look pretty but don’t generate leads
- Chasing digital trends without strategic purpose
- Working with the Wrong Partners
- Marketing agencies that don’t understand billable hours
- Tech companies that don’t get legal compliance
- SEO “experts” who’ve never worked with a law firm
- Social media managers who don’t understand professional services
- Making Expensive Assumptions
- Targeting everyone instead of someone
- Copying competitors instead of differentiating
- Measuring vanity metrics instead of revenue
- Building tactics without strategy
Here’s the brutal reality: most law firms will keep wasting money on random marketing tactics while their competitors build real market share. They’ll keep working with agencies who don’t understand legal. They’ll keep measuring the wrong metrics.
Why This Matters Now
The legal market is more competitive than ever. The firms that will thrive aren’t those with the prettiest websites or the most active social media. They’re the ones who:
- Understand their market position
- Know exactly who they’re targeting (and who they’re not)
- Execute a consistent, measured strategy
- Build long-term brand value while driving short-term results
The Market Reality
Most of your competitors are still:
- Chasing tactical quick wins
- Spreading themselves too thin
- Measuring the wrong metrics
- Working with agencies who don’t understand legal
This creates an opportunity for firms willing to do the proper strategic work.
The Next 12 Months
The market is separating into two groups:
- Strategic players who build sustainable growth
- Tactical followers who chase whatever’s trending
Your competitors are probably reading this too. The question is, who’s going to move first?