Podcast Production
for Law Firms

Most of you will launch a podcast, record three episodes, then let it die a quiet death like that gym membership you bought in January. Why? Because you’re approaching it like every other piece of cookie-cutter legal marketing.

The Hard Truth About Legal Podcasting

Stop right there. Before you rush to buy that fancy microphone and start dreaming about being the next Joe Rogan of employment law, we need to talk about reality.

The problem isn’t technology. It’s not about which hosting platform you choose or whether you’ve got the latest audio interface. The problem is you’re probably going to create another boring, self-promotional show that nobody wants to listen to.

What’s Actually Wrong With Law Firm Podcasts?

1. They’re All About You
   Nobody cares about your firm’s latest win or your partner’s fascinating thoughts on regulatory compliance. They care about their problems and how to solve them.

2. They’re Painfully Formal
   You’re recording a podcast, not arguing before the Supreme Court. Drop the legalese and talk like a human being.

3. They Lack Consistency
   Starting a podcast is like having a baby – it needs constant attention. Not just when you feel inspired or have spare time between billable hours.

How to Create a Podcast That Works

First, The Basics That Actually Matter:

1. Know Your Listener
   Not “businesses needing legal services.” That’s not a target audience; that’s a cop-out. Get specific. What keeps them up at night? What makes them angry? What problems do they need solved?

2. Pick Your Format Wisely
   • Interview show? Only if you’ve got genuine connections to interesting guests
   • Solo commentary? Only if you can actually hold attention for 30 minutes
   • Panel discussion? Only if your partners can speak without putting people to sleep

3. Content That Actually Works
   • Client war stories (anonymised, obviously)
   • Behind-the-scenes insights
   • Practical advice people can use tomorrow
   • Industry trends that actually matter

The Technical Stuff (Because You Need to Know)

Yes, you need decent equipment. No, you don’t need to mortgage your office for it:
• A good USB microphone
• Basic editing software
• Quiet recording space

But here’s what matters more:
• Consistent publishing schedule
• Clear, focused topics
• Engaging delivery
• Actual personality

The Uncomfortable Truth

Your podcast won’t succeed because:
• You’ll get busy with client work
• You’ll run out of ideas by episode 5
• You’ll realize it’s harder than it looks
• You won’t promote it properly

Unless…

How to Make It Actually Work

1. Plan Six Months Ahead
   • Map out 26 episodes minimum
   • Bank several episodes before launching
   • Create a content calendar you’ll actually follow

2. Make It Sustainable
   • Block out specific recording times
   • Delegate editing and production
   • Set realistic expectations about time commitment

3. Focus on Value First
   • Solve real problems
   • Share actual insights
   • Skip the self-promotion

4. Promote It Properly
   • Share on your firm’s channels
   • Create supporting content
   • Make it easy to find and share

The Smart Way Forward

Here’s where Practice Proof comes in (and no, this isn’t just a sales pitch). We’ve built a system that handles the technical headaches so you can focus on what matters: creating content your audience actually wants to hear.

You’ve got three options:

1. Do it yourself (and probably fail)
2. Hire an agency (and spend a fortune)
3. Use a platform that makes it actually manageable

The Choice Is Yours

You can create another forgettable law firm podcast that dies a quiet death, or you can build something that actually serves your audience and grows your practice.

Ready to do it right? Talk to Practice Proof about making your podcast work without eating up all your billable hours.

Remember: A bad podcast is worse than no podcast at all. But a good one? That’s marketing gold.