We help law firms escape the trap of tactical funnel thinking by implementing proven effectiveness principles. Our approach combines long-term brand building (60%) with short-term activation (40%), because the evidence shows this drives superior results.
Let us show you what a decade of effectiveness research tells us about what actually works in marketing. Not theory, not assumptions – just evidence-based principles that deliver results.
The Fundamental Principles
- Strategic Foundation
Everything starts with proper strategy. Before tactics, before execution, we need:
- Clear objectives
- Proper targeting
- Realistic budgets
- Measurable outcomes
- The Long and Short Balance
The evidence shows we need both:
- 60% brand building
- 40% activation
Not choosing between them, but implementing both in the right proportion.
- Proper Brand Building
We focus on:
- Mental availability
- Consistent brand codes
- Emotional engagement
- Clear positioning
- Effective Activation
We implement:
- Clear calls-to-action
- Conversion optimization
- Lead nurturing
- Performance tracking
- Media Integration
The data shows channels working together deliver superior results:
- Traditional + digital
- Brand + performance
- Above + below line
All working in harmony.
- Creative Excellence
Creative quality multiplies effectiveness:
- Consistent brand assets
- Distinctive messaging
- Proper frequency
- Clear hierarchy
- Budget Optimisation
We ensure:
- Zero-based budgeting
- Evidence-based allocation
- Proper measurement
- ROI tracking
- Measurement Framework
We track what matters:
- Brand metrics
- Market share
- Revenue impact
- Client acquisition
- Implementation Excellence
We deliver:
- Clear briefing
- Proper planning
- Strategic execution
- Continuous optimization
- Continuous Learning
We ensure:
- Regular review
- Performance optimization
- Strategy refinement
- Tactical adjustment
The Reality of Effectiveness
Most law firms struggle with these principles not because they’re complex, but because they require discipline. We see three common challenges:
- Short-term Focus
- Pressure for immediate results
- Quarterly thinking
- ROI obsession
We help build the case for long-term investment.
- Channel Silos
- Digital vs traditional thinking
- Disconnected tactics
- Fragmented measurement
We integrate channels for maximum impact.
- Tactical Obsession
- Jumping to execution
- Missing strategic foundation
- Lack of measurement
We ensure proper planning and accountability.
The Path Forward
Success requires:
- Clear Strategy
- Proper diagnosis
- Strategic planning
- Tactical alignment
- Measurement framework
- Disciplined Execution
- Consistent implementation
- Channel integration
- Creative excellence
- Performance tracking
- Continuous Optimisation
- Regular review
- Performance analysis
- Strategy refinement
- Tactical adjustment
- Long-term Focus
- Brand building
- Mental availability
- Consistent presence
- Market share growth
The Evidence Shows
When law firms implement these principles:
- Brand metrics improve
- Market share grows
- Revenue increases
- Profitability expands
But it requires:
- Strategic clarity
- Proper investment
- Disciplined execution
- Patient capital
Let Us Show You How
We help law firms:
- Implement these principles
- Build proper strategy
- Execute effectively
- Measure what matters
Because when you get these fundamentals right, the results speak for themselves.
The Choice
You can either:
- Continue with tactical execution
- Chase short-term metrics
- Work in channel silos
Or:
Implement proven effectiveness principles that actually deliver sustainable growth.
Let us help you build marketing effectiveness that drives real business results. Because after 16 years of evidence, we know exactly what works – and what doesn’t.