Marketing for
Law Firms

Website Design and Development

Your website is often a potential client's first impression of your firm. We ensure it's a great one:

• Custom Website Design: Our designers create visually appealing, user-friendly websites that reflect your firm's brand and values.
• Mobile Optimisation: We ensure your site provides an excellent experience across all devices.
• Conversion Rate Optimisation (CRO): We implement strategies to turn more of your website visitors into leads and clients.
• Ongoing Maintenance and Support: Our team provides regular updates and support to keep your site secure and performing optimally.

Search Engine Optimisation (SEO). Marketing for Law Firms

At the heart of our offerings is our unparalleled expertise in legal SEO. We understand that in today's digital landscape, being found online is crucial for law firms. Our SEO services include:

• Comprehensive Website Audits: We conduct thorough analyses of your current online presence, identifying areas for improvement and growth opportunities.
• Keyword Research and Strategy: Utilising advanced tools and our industry expertise, we identify the most effective keywords to target for your specific practice areas and location.
• On-Page SEO Optimisation: We optimise your website's content, meta tags, headers, and internal linking structure to improve search engine rankings.
• Technical SEO: Our team ensures your website is fully optimised for search engines, addressing issues like site speed, mobile responsiveness, and crawlability.
• Local SEO: For firms targeting specific geographic areas, we implement strategies to improve your visibility in local search results and Google Maps.
• Content Strategy and Creation: We develop and execute content plans that demonstrate your expertise and address your potential clients' needs.
• Link Building: Our ethical link-building strategies help increase your website's authority and improve rankings.

Google Ads for Marketing for Law Firms

To complement our law firm marketing efforts and drive immediate traffic, we offer targeted PPC campaigns:

• Google Ads Management: We create and manage highly targeted Google Ads campaigns to capture potential clients actively searching for legal services.
• Remarketing Campaigns: We implement strategies to re-engage visitors who have shown interest in your services but haven't converted.
• Landing Page Optimisation: Our team designs and optimises landing pages to maximise conversions from your PPC traffic.

Content Marketing for Law Firms

Content is king in legal marketing, and our content marketing services are designed to position your firm as a thought leader:

• Blog Management: We create and maintain a regular blogging schedule, producing high-quality, informative content that engages your target audience and improves SEO.
• Legal Guides and Whitepapers: Our team develops comprehensive resources that showcase your expertise and generate leads.
• Video Content Production: We create engaging video content, from educational explainers to attorney profiles, to enhance your online presence.
• Social Media Content: We develop and curate content tailored for various social media platforms to build your brand and engage with your audience.

Social Media Law Firm Marketing

We help you leverage social media to build your brand and connect with potential clients:

• Social Media Strategy Development: We create tailored strategies for platforms like LinkedIn, Facebook, and Twitter.
• Profile Optimisation: We ensure your social media profiles are complete, professional, and aligned with your brand.
• Content Calendar Creation: We develop and execute a content plan to keep your social media presence active and engaging.
• Paid Social Advertising: We manage targeted ad campaigns on social platforms to reach your ideal clients.

Email Marketing for Law Firms

Email remains one of the most effective marketing channels. Our email marketing services include:

• List Building: We help you grow your email list with targeted lead magnets and opt-in strategies.
• Newsletter Creation: We design and write engaging newsletters that keep your firm top-of-mind with your audience.
• Automated Email Campaigns: We set up nurture sequences and automated emails to guide prospects through your sales funnel.
• Performance Tracking: We monitor key metrics and continually refine your email strategy for optimal results.

Reputation Management for Law Firm Marketing

Your online reputation can make or break your firm. Our reputation management services and our own software, FirmRanker include:

• Review Generation: We implement strategies to encourage satisfied clients to leave positive reviews.
• Review Monitoring: We keep track of your online reviews across various platforms and alert you to new feedback.
• Response Management: We help craft appropriate responses to both positive and negative reviews.
• Online Presence Management: We ensure your firm's information is consistent and positive across all online platforms.

Analytics and Reporting for Law Firm Marketing

We believe in transparency and data-driven decision making. Our analytics and reporting software and services include:

• Custom Dashboard Creation: We set up easy-to-understand dashboards that give you real-time insights into your marketing performance.
• Regular Performance Reports: We provide detailed monthly reports on all aspects of your digital marketing efforts.
• Goal Tracking: We help you set meaningful KPIs and track progress towards your marketing and business goals.
• Competitive Analysis: We keep an eye on your competitors' online activities and help you stay ahead of the curve.

End to End Law Firm Marketing

Practice Proof offers a comprehensive Integrated Marketing and Practice Growth Solutions service, designed to elevate your law firm's presence across all channels while building internal capacity for sustained success. This holistic approach combines:

1. StoryBrand Certification: As the only globally certified StoryBrand professional services marketing agency, we apply this powerful framework to clarify your message and connect with clients more effectively.
2. Capacity Building: Leveraging our Belbin Team Role theory certification, we help optimize your internal team dynamics to support growth and efficiency.
3. Multi-Channel Content Strategy: We create and distribute engaging content across various platforms, including:
   • Podcast production with our proprietary podcast software
   • Video production for promotional and educational content
   • Display marketing for reception and client waiting areas, powered by our custom software
4. Advanced Technology Integration:
   • AI-driven chatbots to enhance client engagement
   • Our comprehensive software suite, including lead trackers, appointment scheduling, and CRM tools
5. Innovative Advertising Channels: We explore and implement cutting-edge advertising opportunities, such as Spotify Ads, to reach your target audience in unique ways.
6. Print Marketing: We design and execute impactful print campaigns, recognizing the enduring power of tangible marketing materials in the legal sector.

This integrated approach ensures that your firm benefits from a cohesive, multi-faceted marketing strategy while also developing the internal capabilities to sustain long-term growth. By combining these services, Practice Proof offers a unique, all-encompassing solution tailored specifically to the needs of forward-thinking law firms.