We build law firm brands through display marketing that actually works – because when you’ve got a winning campaign, you keep running it!
Let’s be honest about display marketing in legal. While everyone’s chasing shiny new digital tactics, most law firms are wasting money on banner ads that nobody sees. After 16 years helping law firms grow, here’s what actually works with display advertising.
What Display Marketing Really Is Forget the technical waffle. Display marketing means putting your firm’s visual ads in front of the right people, on the right websites, at the right time. Simple as that. But here’s the catch – it only works if you do it properly.
How Smart Law Firms Use Display Marketing
- Building Real Brand Recognition This isn’t about plastering your logo everywhere. It’s about consistent, strategic visibility where your potential clients actually spend time. Because brand building is a marathon, not a sprint.
- Driving Quality Traffic Any idiot can drive traffic. We focus on attracting the right traffic – people actually looking for legal expertise in your practice areas. Because website visitors don’t pay bills. Quality clients do.
- Practice Area Focus Stop trying to be everything to everyone. Target display ads specifically to your highest-value practice areas. Show the right message to the right audience at the right time.
- Strategic Retargeting Most firms waste money retargeting everyone. We focus on people who’ve shown genuine interest in your services. Because not all website visitors are created equal.
How to Make Display Marketing Actually Work
- Know Your Real Audience Forget broad demographics. We dig deep into who actually needs your services and where they spend their time online. Because targeting “everyone in Sydney” isn’t a strategy.
- Creative That Converts Your ads need to do more than look pretty. They need to speak directly to your audience’s legal needs and show clear value. Because in legal services, trust matters more than design.
- Precise Targeting We use sophisticated targeting to reach the right audience. But more importantly, we know who to exclude. Because wasting impressions on the wrong audience kills ROI.
- Measurement That Matters Forget vanity metrics like impressions. We track what actually matters: quality leads, consultation bookings, and client acquisition costs. Because clicks don’t pay bills – clients do.
Here’s the truth: display marketing can be incredibly effective for law firms, but only when it’s part of a broader strategy. It’s not about pretty banners – it’s about putting the right message in front of the right people at the right time.
Ready to stop wasting money on display ads that don’t work? Let’s talk about display marketing that actually drives growth for your firm.