The Law Firm Growth Platform

All your design, marketing, technology and client acquisition tools and services in one place!

  • No more marketing headaches
  • No complex marketing agency contracts
  • No need for any additional services or software
Law Firm branding Law Firm design Law Firm google ads Law Firm logos Law Firm marketing Law Firm social media Law Firm socials Law Firm storybrand Law Firm Websites Law Firm branding Law Firm design Law Firm google ads Law Firm logos Law Firm marketing Law Firm social media Law Firm socials Law Firm storybrand Law Firm Websites Law Firm branding Law Firm design Law Firm google ads Law Firm logos Law Firm marketing Law Firm social media Law Firm socials Law Firm storybrand Law Firm Websites
Verified Results Not Assumptions

Marketing platforms make big promises. Ours focuses on what's measurable. We've spent 20+ years collecting and analyzing law firm marketing data to determine what actually works—and what doesn't.

One Unified Growth Platform

Stop juggling disconnected tools and fractured strategies. Our platform centralises your entire marketing ecosystem in one place.

Smart Acceleration

Our platform balances speed with strategic precision. Our systems and workflows deliver rapid implementation while ensuring every action aligns with your growth objectives.

Growth Intelligence

Marketing without metrics is just expensive noise. Our platform's analytics engine tracks the metrics that actually generate revenue — file opens!

Prompt & Support is Exceptional

Practice Proof totally refreshed our website and CRM system and the clean, professional look was exactly what I wanted. They were prompt and have set us up with a really simple back-end for updates and amendments. Their support was exceptional.

Ben Deverson
Founder & Director - Lawganised

Your Law Firm Marketing on Auto-Pilot

Access everything your law firm needs to grow—strategy, websites, content, SEO, ads, and technology—all through one seamless platform built specifically for busy law firms.

Strategic
Positioning

Most firms lack clear differentiation. Leverage our certifications in StoryBrand, and identify your unique value position and build a cohesive strategy that resonates with your ideal clients.

Brand
Identity

More than just logos— we create comprehensive visual systems that consistently reinforce your positioning across all touch-points.

StoryBrand
Certified

We’re StoryBrand certified because it works, not because it’s trendy. We use it to clarify your message and drive conversion – not to tick boxes.

Team
Performance

Growth obstacles are often internal. Our ecosystem includes team alignment tools with Belbin methodology to optimise your marketing implementation and ensure your team executes effectively on the strategies.

Website Design
& Development

We’ve built hundreds of law firm websites and know exactly what converts. Our platform delivers sites built on proven conversion patterns specific to legal services.

Search Engine
Optimisation (SEO)

Stop wasting resources on irrelevant keywords. Our system targets the exact search terms your potential clients use when they need legal help.

Content
Writing

With the assistance of our own proprietary AI-driven software, we generate targeted content that answers real client questions, establishes authority, and drives conversion—not just traffic.

Graphic
Design

Design without strategy is just decoration. Every visual asset we create supports your positioning and drives growth. No vanity projects.

Print
Marketing

Print isn’t dead – bad print is. We create targeted print campaigns that integrate with your digital strategy for measurable results.

Email
Marketing

Email still works when it’s done right. We build automated sequences that nurture leads and drive conversions, not just fill inboxes.

Social Media
Marketing

Social media without strategy is just noise. We build focused campaigns that support your positioning and drive actual business outcomes.

Referral
Marketing

Most firms leave referrals to chance. We build systematic referral programs that turn happy clients into reliable revenue streams.

Marketing
Funnels

Forget complex funnels that go nowhere. We build simple, effective pipelines that convert leads into clients. Measured and optimized.

Facebook
Ads

We don’t do Facebook ads because they’re trendy. We do them when they fit your strategy and target market. Measured against real outcomes.

Google
Ads

Most firms waste money on poorly targeted ads. We build campaigns that drive qualified leads, not just clicks. ROI focused.

Linkedin
Ads

LinkedIn works for commercial clients – when done right. We create content-driven campaigns that position you as the obvious choice.

Spotify
Ads

New channels need strategic thinking. We test Spotify when it fits your target market and measures actual results, not just reach.

Social Media
Marketing

Social media is resource-intensive. We handle it all – but only after we’ve nailed your strategy. No posting for posting’s sake.

Video
Production

Video without strategy is expensive noise. We create content that drives your positioning and converts viewers into clients.

Podcast
Production

We don’t just produce podcasts – we build authority platforms that support your positioning and drive growth. Strategy first, production second.

Chatbots & AI
Technology

Chatbots aren’t magic. We implement AI solutions that actually improve client experience and conversion rates, not just tick tech boxes.

Reputation
Management

Online reputation isn’t about fighting fires. We build systematic approaches to generating and managing reviews that drive growth.

Website Hosting
& Maintenance

Your website these days is the most important brand asset. We host and maintain it like it’s our own first-born.

Display
Marketing

Reception displays should work hard, not just look pretty. Wuith our software, SeenScreen, we generate digital signage and can display it on your screens, thousands of miles away!

Systematic & Consistent

Excellent service! Systematic and consistent. Dan and his team have worked with us for close to a decade, taking us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Practice Proof.

Gordon Stünzner
Consultant - South Geldard Lawyers

Law Firm Marketing, Systemised!

Technology-Powered Marketing Infrastructure for Legal Practices

 

We’ve spent 20 years building what most legal marketers only talk about: a systematic client acquisition engine specifically engineered for law firms, combining proven technology with expert implementation.

 

The Problem:

 

Most firms waste resources on disconnected marketing tactics without a unified strategy. They invest in websites and ads that look good but fail to convert, while their potential clients leak through pipeline gaps.

 

Our Solution:

 

A complete marketing system supported by legal marketing specialists:

  • Proven Frameworks – Client acquisition blueprints based on data from hundreds of law firms
  • Streamlined Workflows – Efficient sequences that nurture leads into consultations with minimal oversight

Unified Platform – One centralised system for managing your website, SEO, content, ads, and client nurturing

 

Results Dashboard – Real-time metrics focused on actual client acquisition, not vanity metrics

 

Unlike generalist marketing solutions, ours is built exclusively for legal practices by a team that understands the unique challenges of law firm growth. Our expert team ensures the technology is properly configured and optimised for your specific practice.

 

Why It Works:

 

Law firms using our system see consistent client growth because everything is built on proven conversion data, not marketing theories. Our platform, backed by specialist law firm marketing experts, eliminates the need to coordinate multiple vendors or guess which tactics might work.

 

Ready for predictable client acquisition with the perfect balance of technology and expertise? Our diagnostic tools will show exactly where your current marketing falls short and how our system fills those gaps.

Exceeded Expectations

We engaged Dan and Practice Proof to revamp our business website. The result exceeded expectations!

Scope of work was explained in a way that was easy to understand and they were up-front if any additional costs were to be incurred. They continue to provide outstanding support to us regularly.

Paul Psaltis
CEO - Settify

We can be
as agile as
you need us.

At Practice Proof, we can work with your practice in a variety of ways. Not only providing just the services you need, but we can also do the things that your internal team can't.

We Do It All For You

Let us do all the heavy lifting
for your practice.

For practices that do not have any internal capacity.

Partly done for you

We share the marketing load
with your practice.

For practices that have some internal capacity.

Full Circle Agency

All the Website Design, Development & Technology You Need

State of the art websites for effective law firm marketing.

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We have designed, developed and deploy hundreds of websites for law firms nationally and internationally.

Designed for
Clients

We design, leveraging our years of experience in growing professional services practices.

Technology to
Suit Your Practice

We’re experienced in a range of website technology, including WordPress, Gatsby JS, Webflow & Laravel.

Custom Content
Management Systems

We leverage or design bespoke content management systems to suit your practice requirements.

Super Fast
Website Speed

As an agency that also does SEO, we know the importance of website speed. We deploy our speed pack on every website for optimum performance.

Complete
Website Hosting

Never underestimate the importance of website hosting. We host all our client websites on our own state of the art, Australian-based server, supported by Cloudflare.

Custom Smart Forms
& API Integrations

Most agencies will simply do a website. It’s so short-sighted. Effective websites deploy technology that is client/patient centric and also seamless integration into your internal systems.

Full Circle Agency

All the marketing
to grow your practice.

At Practice Proof, we take care of all the marketing your practice needs to grow. Our marketing services are also supported by our own growing suite of practice-focused software.

infographic of law firm print marketing

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We have successfully designed and deployed thousands of campaigns globally, from the smallest, to the largest, like global health campaigns for Erin Brockovich.

End to End
Complete Marketing

Marketing is dynamic and ever-changing. Successful practices have all bases covered. At Practice Proof, we cover them all for you.

Search Engine
Optimisation (SEO)

Your practice, regardless of its focus needs to be found in Google. Practice Proof has a team of SEO experts to get your practice ranked.

Google Ads

The reality is that the far percentage of professional services practices rely on Google Ads to drive leads. We have a proven track record in Google Ads design and management.

Social Media
Design & Development

An essential part of every successful marketing strategy. We design and deploy all social media (paid included) to drive greater brand awareness.

Email Campaigns

Despite the attention always on social media, email campaigns continue to be the most successful for client/patient engagement. We design, develop and execute email campaigns every day of the week.

Video/Podcast
Production

We do video/podcast production, syndication and marketing in-house with outstanding results across diverse media channels.

Full Circle Agency

All the technology
to grow your practice.

Save money and get marketing smart with our suite of technology made for professional services practices.

chart of law firm lead generation

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At Practice Proof, we're designing, developing and deploying a growing suite of custom software, perfectly built for effective law firm marketing.

CRM for
Your Practice

The Practice Proof CRM is a swiss-army knife. All Practice Proof clients benefit from all the marketing tools you need in one place and, we’ll integrate it into your practice management software.

Lead Tracker

Track every lead and prove marketing return on investment (ROI) with your own Practice Proof lead dashboard. Never miss a lead, and prove the marketing channels that work and don’t work.

Get More
Google Reviews

Google Reviews are proving to be the life-blood of professional services practices. Successful practices use our Practice Proof strategy and software to exponentially drive more reviews.

Chatbots, AI and
Asynchronous Technology

If you’re a law firm, you know there are facets of operations that are transactional, of which chatbots, AI, and asynchronous technology can optimise. We have our own technology to facilitate this!

Automatically Screen and Block
Bad Comments

Social media is powerful, but it can also be dangerous. We have the technology that screens your social media, conducting sentiment analysis and automatically blocking bad or defamatory comments.

Digital Signage
& Display

Using our technology, we can design and deploy key marketing assets, including signage, social media posts, videos, podcasts and other information from our desktop to visual display units (TV, Screens) in your reception area or elsewhere.

Law Firm Marketing
Frequently Asked
Questions.

At Practice Proof, we help legal practices with every facet of brand, design, marketing and technology.
What Should a Law Firm Marketing Strategy Look Like?

If you’re like most law firms, you need new clients. Hence, if your law firm hasn’t got a law firm marketing client acquisition strategy, you’re going backwards.

1. What is Law Firm Marketing?

Law firm marketing refers to the practice of attracting potential new clients to your law firm through various activities, such as digital marketing, SEO, content creation, networking and advertising. Its ultimate aim is to raise brand recognition while simultaneously expanding clientele base and keeping existing ones happy.

Why Does Law Firm Marketing Matter?

Marketing can make the difference in an increasingly crowded legal market by helping your firm stand out from competitors, attract ideal clients, build trust and credibility with clients, increase revenue for your firm and establish expertise in specific practice areas.

2. How to Draft a Law Firm Marketing Plan

This plan will serve as your roadmap and will ensure you make strategic decisions when approaching marketing.

Steps for Formulating Your Law Firm Marketing Plan:

a) Define Your Ideal Client
Create detailed client personas. Take into account their demographics, pain points and needs.

b) Establish Clear Goals
– To set clear goals and ensure they are SMART (Specific, Measurable, Achievable, Relevant and Time-bound), define what it is you wish to accomplish (e.g. increase caseload or expand practice area)

c) Assess Your Competition
Research your competition’s offerings and marketing strategies – Study any gaps or opportunities within the market

Establish Your Budget Allocate 6-10% of Revenue to Marketing as Per Industry Standards (and be ready to adjust as Results and ROI are seen) – Be flexible enough to adjust based on Results and Return On Investment

e) Select Your Marketing Channels Select both digital and traditional methods that best reach your ideal clients; place emphasis on those where your ideal clientele spend most time.

Create a Content Strategy Plan out topics and types of content (blogs, videos, social media posts). Align this with client needs and search intent.

Set Up Measurement and Tracking

Establish Key Performance Indicators (KPIs) Integrate Tools to Monitor Website Traffic, Leads, and Conversions (i) Establish Measurement and Tracking [G] – Define Key Performance Indicators (KPIs) Add tools that track website traffic, leads, and conversions

3. Establish Your Law Firm’s Brand

Your brand is more than a logo–it represents your firm’s reputation, personality, and promise to clients. A strong brand can help attract the appropriate clients while setting you apart in a crowded marketplace.

Key Elements of Law Firm Branding:

a) Define Your Firm’s Mission and Values
– Clarify why your firm exists beyond practicing law and identify core values that guide it.

b) Establish Your Unique Value Proposition (UVP)
– Clearly articulate what differentiates your firm from competitors and emphasize the specific benefits it can bring clients.

c) Establish a Visual Identity – Design a professional logo – Select uniform colors and fonts across marketing materials

d) Craft Your Brand Voice Establish the tone and style of all of your communications to ensure consistency across channels and touchpoints

e) Share Your Firm’s Story By telling your firm’s history and achievements, as well as emphasizing its human side through team bios and case studies, your story can provide your firm a unique edge among competitors.

4. Optimizing Your Law Firm’s Website

Your website serves as the first impression for prospective clients of your firm and should be professionally designed, informative, and optimized both for users and search engines.

Essential Elements of an Effective Law Firm Website:

a) Easy Navigation
Make it simple for visitors to locate information – use user-friendly menus and clear CTAs (Calls to Action).

b) Mobile Responsiveness
It is crucial that your website appears and functions well on all devices – Google prioritizes mobile-friendly websites in its search results.

Optimize images and reduce code to improve page load times; aim for load times of under three seconds

d) Compelling Content
Provide informative and well-written content regarding your services – This could include attorney bios, case studies and testimonials as examples.

Search Engine Optimization (SEO)
Use keywords throughout your website with specific target terms that relate to search engines – optimize meta titles, descriptions and headers

Make it simple for clients to reach you by including contact forms, phone numbers and office locations on your website.

5. Content Marketing for Law Firms

Content marketing can be an effective way to demonstrate your expertise, build rapport with potential clients and strengthen search engine rankings.

Effective Content Marketing Strategies:

Start a Law Firm Blog Write informative articles related to legal topics of importance within your practice areas and address client-related queries and concerns through blog articles posted regularly on this platform.

Create Video Content Produce educational videos explaining legal concepts. Share client testimonials and case study videos.

c) Create Downloadable Resources
Create ebooks, whitepapers or checklists on legal topics as lead magnets in order to capture email addresses.

d) Leverage Social Media
Utilize social media channels such as LinkedIn, Facebook and Twitter to share content that engages followers while contributing to relevant discussions – sharing articles isn’t enough – it must also engage them and create conversations around your brand or service offering.

e) Guest Posting Article writing in legal publications or blogs with high authority can increase visibility for your firm while simultaneously building backlinks and increasing backlinks to it.

6. Search Engine Optimization (SEO) Strategies for Law Firms

SEO is crucial in making sure that potential clients find your legal services when searching the Internet.

Key SEO Strategies for Law Firms:

a) Keyword Research Conduct keyword research on relevant terms to your practice areas and location using tools like the Google Keyword Planner or Ahrefs to uncover high-value words.

b) On-Page Optimization
Utilise target keywords into page titles, headers and content of each page as well as creating unique meta descriptions for every one.

c) Local SEO Claim and Optimize Your Google My Business Listing Provide Consistent NAP Information Online (Name, Address and Phone number).

d) Link Building
Gain backlinks from trusted legal and local websites whilst participating in legal directories and professional associations.

e) Technical SEO
: Improve site speed and mobile responsiveness
, Use Schema Markup to help search engines understand your content

7. Digital Ads for Law Firms

Paid advertising is an efficient and quick way to build visibility and generate leads for your law firm.

Effective Digital Ad Channels:

Google Ads Utilise search ads to target potential clients actively searching for legal services; implement display ads for brand awareness and remarketing purposes.

b) Facebook Ads
Utilise detailed targeting options to reach your ideal clients and use retargeting to stay in front of those who have visited your website.

c) LinkedIn Ads
Reaching professionals and businesses for legal services on LinkedIn. Leverage Sponsored Content to share valuable insights with your network.

d) Local Services Ads
(Displayed on top of Google search results for local queries). You only pay when someone contacts your ad through it and forms an opportunity.

Tips for Successful Law Firm Advertising:

Starting small is key when it comes to advertising: use a small budget and test different formats and messages; use captivating copy that highlights your unique value proposition; create dedicated landing pages for every campaign; monitor and optimize frequently

8. Networking and Referral Marketing

While digital marketing is essential, do not discount the power of personal relationships and referrals as valuable assets for success.

Strategy for Effective Networking and Referrals:

Attend Industry Events Take part in legal conferences and local business events; join and actively engage with bar associations

b) Establish Relationships With Professionals
Create referral partnerships with complementary service providers. Collaborate on content or events with other professionals

Implement a Referral Program
Encourage happy clients to refer new ones to your firm by creating an incentive program – offer rewards for successful referrals

Engage in Community Outreach Volunteer or provide pro bono services for local organizations or sponsor community events for increased visibility

9. Analyzing Your Marketing Efforts

To ensure the success of your law firm marketing initiatives, it’s vitally important that you regularly track and assess results.

Key Metrics to Track:

a) Website Traffic Keep track of visits, page views and time on site. Additionally, track traffic sources in order to understand where visitors are coming from.

Conversion Rates
: Establish how many website visitors become leads or clients through form submission, phone calls and consultation bookings.

c) Cost Per Lead/Client Determine the cost to acquire each new lead or client and compare this amount with your average case value to ensure profitability.

Return of Investment (ROI)

Use this data to inform future budget allocation decisions.

Tracking and Analysing Tools:

Google Analytics to measure website performance; Call Tracking Software to track phone leads; CRM Systems that track lead sources and conversion rates

10. Complying With Legal Marketing Ethics

Marketing your law firm requires adhering to ethical guidelines set by your state bar association.

Important Ethical Considerations:

Avoid False or Irresponsible Claims about Your Services
In advertisements, clearly identify any dramatizations or testimonials and note any dramatizations or testimonials; Use terms like ‘specialist” and “expert” with caution and ensure client confidentiality when providing case studies or testimonials

Law firm marketing is an ongoing process that demands strategy, creativity and persistence. By following the strategies in this guide you can build a strong brand, attract your ideal clients and expand your practice. Be sure to review and adapt your efforts according to results or changes in the legal landscape regularly for optimal success.

What sets Practice Proof apart from other law firm marketing companies?

At Practice Proof, we understand the unique challenges and opportunities facing law firms in the current market. Our team has over 15 years of experience helping professional services businesses, including law firms, achieve their growth objectives. We take a data-driven approach to law firm marketing, using advanced analytics and reporting tools to track your performance and optimize your campaigns for maximum ROI. Plus, our proprietary software solutions, such as LawStripe (client intake and CRM) and LawDash (lead tracking and analytics), are designed specifically for law firms, enabling you to streamline your marketing efforts and focus on what you do best – practicing law. Leave the law firm marketing to us.

How important is SEO for law firm marketing, and how can Practice Proof help?

Search engine optimization (SEO) is crucial for effective law firm marketing. With the majority of people now turning to search engines like Google to find legal services, it’s essential that your website appears at the top of search results for relevant keywords. Practice Proof’s SEO experts can help you identify the right keywords to target, optimize your website’s structure and content, and build high-quality backlinks to improve your search engine rankings. By implementing a comprehensive law firm marketing and SEO strategy, we can help you increase your online visibility, drive more qualified traffic to your website, and ultimately generate more leads and clients for your firm.

How can content marketing benefit my law firm, and what types of content should we be creating?

Content marketing is a powerful tool for law firms looking to establish their expertise, build trust with potential clients, and attract new business. By creating high-quality, informative content that addresses the needs and concerns of your target audience, you can position your firm as a thought leader in your practice area and differentiate yourself from competitors. Practice Proof can help you develop a content marketing strategy that includes blog posts, articles, videos, infographics, and other types of content designed to engage and educate your audience. We can also help you promote your content through social media, email marketing, and other channels to maximize its reach and impact.

How can Practice Proof help my law firm measure the success of our marketing efforts?

Measuring the success of your law firm marketing efforts is essential for understanding what’s working, what’s not, and where to allocate your resources for maximum impact. Practice Proof provides comprehensive analytics and reporting tools that enable you to track key metrics like website traffic, lead generation, conversion rates, and ROI. Our team can help you set clear goals and KPIs for your law firm marketing campaigns, and provide regular reports and insights to help you optimize your performance over time. With Practice Proof’s data-driven approach to marketing, you can make informed decisions about your marketing strategy and continuously improve your results.

How can Practice Proof help my law firm with social media marketing?

Social media marketing is an increasingly important channel for law firms looking to connect with potential clients, build their brand, and drive engagement. Practice Proof can help you develop a social media strategy that aligns with your overall marketing goals and targets the right platforms and audiences for your firm. Our team can assist with creating compelling social media content, managing your profiles and campaigns, and analyzing your performance to optimize your results. We can also help you leverage paid social media advertising to reach new audiences and generate leads for your firm.

What role does email marketing play in law firm marketing, and how can Practice Proof help?

Email marketing is a cost-effective and highly targeted way to nurture leads, stay top-of-mind with existing clients, and promote your law firm’s services and expertise. Practice Proof can help you develop an email marketing strategy that segments your audience, creates compelling and personalized content, and automates your campaigns for maximum efficiency. Our team can also help you design professional email templates, manage your subscriber lists, and track your performance to continually improve your results. With Practice Proof’s email marketing solutions, you can build stronger relationships with your clients and prospects, and drive more business for your firm. Talk to us today about all facets of law firm marketing.

How can Practice Proof's LawAI chatbot and AI solutions benefit my law firm's marketing efforts?

Practice Proof’s LawAI chatbot and AI solutions can help your law firm provide instant, 24/7 support to potential clients, improve the user experience on your website, and streamline your lead generation and intake process. By leveraging the power of artificial intelligence, LawAI can engage visitors to your website, answer common questions, and guide prospects through the process of contacting your firm or scheduling a consultation. This not only improves the client experience but also frees up your staff to focus on higher-value tasks. Additionally, LawAI can capture valuable data and insights about your prospects and their needs, enabling you to refine your marketing strategies and better serve your clients. Talk to us today about your law firm marketing.

What are some best practices for law firm website design, and how can Practice Proof help?

Your law firm’s website is often the first point of contact with potential clients, so it’s essential that it makes a strong impression and effectively communicates your brand and value proposition. Practice Proof can mobilise your law firm marketing and help you design and develop a professional, user-friendly website that showcases your expertise, highlights your services, and guides visitors towards taking action. Some best practices for law firm website design include creating a clear and intuitive navigation structure, optimizing for mobile devices, featuring compelling calls-to-action, and integrating with your CRM and other marketing tools. Practice Proof’s web design experts can help you implement these best practices and create a website that drives results for your firm. Talk to us today about your law firm marketing needs.

How can Practice Proof help my law firm with reputation management and online reviews?

Online reviews and reputation management are critical for law firms in today’s digital age. Potential clients often research and compare law firms online before making a decision, and negative reviews or a poor online reputation can significantly impact your ability to attract new business. Practice Proof’s reputation management solutions, such as FirmRanker, can help you monitor your online presence, respond to reviews and feedback, and proactively manage your reputation across various platforms. Our law firm marketing team can also help you develop strategies to encourage satisfied clients to leave positive reviews and testimonials, which can help boost your online visibility and credibility. With Practice Proof’s reputation management services, you can protect and enhance your law firm’s online reputation, and build trust with potential clients.

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